The sunk cost fallacy is a cognitive bias that leads us to make suboptimal decisions.
It occurs when we place too much importance on the money or time we have already invested in something, even if it is no longer the best option.
Finding investors for your sustainability startup is easier than you might think.
There are a growing number of angel investors and VCs who are interested in startups in this sector.
Before beginning on your fundraise journey, make sure you have some important thoughts in place.
Everyone wants in on India’s Gaming startup story.Founders, Angels, VCs, Big tech,Media Co’s. Everyone. Who is the Indian “gamer”?Where do they play?Which games?What devices?Correlation between household income and IAP spend? This quick video answers so many questions. But, more importantly,… Continue Reading →
Adobe acquiring Figma for $20 Bn smacks of overpaying, right?This is acquisition price is 50x of current Figma ARR of $400 Mn Before you yell “over-paid” or “great deal”, let’s SWOT this: S:• Time spent on mobile/digital is growing 11%… Continue Reading →
Dear Founders and Startup teams,The Circles help us getting further ahead tomorrow than where we were yesterday. The Boxes are short interludes. Keep track, but don’t make that your main focus. PS: Yes, I know – someone will comment that… Continue Reading →
I know travel has opened up.I know we haven’t met in over two yearsI know that “new” place has great coffee/idly/beer and we should meet there.I know in person meetings increase comfort between people.I know free-wheeling conversations cause serendipity. I… Continue Reading →
It is not only acceptable but required that you love your product.Why else would you spend 1000s of hours building something if you don’t love it?! But please understand what exactly is it that you are loving. Don’t blindly love your… Continue Reading →
I come from two Indias. My take on this as a startup founder and entrepreneur in India.
There will always be space for new age social networks. Not because of technology, but because you are getting older!
Here is a recent post on a survey of potential employees and if they would join a startup in India … Q1: Are you willing to join a startup? Insights: Response to this question was a big surprise as more… Continue Reading →
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