How entrepreneurs think of B2B marketplaces has come a long way since when I last ran Buildkar.

Here are two optimisations:

– Demonstrate direct OEM/brand relationships to ensure higher margins and consistency in inventory availability

Aside: Even brands/OEMs want to diversify. So they are a lot more welcoming than in the past.

– Demonstrate formal NBFC partnerships to ensure working capital is not a barrier to scale

With a mature NBFC infrastructure, marketplaces are just as capable of partnering to solve for working capital as traditional distributors were.

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