As a founder, would you ever send a deck with the first slide “I want to raise ?____ funding”? I mean, we know the desired outcome is fundraising, but that’s not how you’d start.
So why would your Linkedin connect request be “I want to connect”?
After yesterday’s tips on optimising your Linkedin profile for fundraising, today, let’s focus on how to optimise LinkedIn Connection Requests
Each day, I’m left aghast with generic “I’d like to connect” requests.
It’s a MASSIVE missed opportunity.
Instead, use this as an opportunity to tell me why you’re connecting. Personalization is key.
Some things I’d consider make for a strong investor connect request:
Portfolio Company: “Hi [Person’s Name], I’m a huge admirer of your investment in [Portfolio Company]. I’m building [Your Company], which addresses a similar challenge in the [Industry] market”
Specific Focus: “Hi [VC Name], I was particularly impressed by your recent focus on [Sector]. I’m building [Your Startup] and believe my approach aligns with your investment thesis on [Specific Area]”
Do you have a shared connection: “Hi [VC Name], [Mutual Connection] suggested I reach out as I’m building [Your Company] in the [Industry] space”
After this intro, quickly include 1-liner impact message. Some stand-out metric or interesting customer insight.
Remember, your connection request is your “social currency”. Spend it wisely. That first reach-out message should usually get you a response. Show that you’ve got some value to give and have a genuine reason for connecting.
Many of you must have got a “Send me more info over email at _____” from me? That’s a sign of a good conversion.
In my last post on Linkedin connect messages, I forgot to highlight a dilemma you may face:
How long or short should you make the intro message?
I’ve got intro messages ranging from “Hi, [startup name] building in [sector]” to a 25-30 line full-on pitch.
Here are some thoughts:
Sending a novel as a LinkedIn intro message. Linkedin inbox is NOT your primary inbox. Respect their time by keeping your initial outreach short, sweet, and to the point. Move the longer conversation to email when you get to it.
A brief intro and a clear call to action are all you need. Here’s a better approach:
Remember, the goal of the initial message is to pique their interest and start a conversation, not to pitch your entire business. Keep it brief, and make it easy for them to respond quickly.