Want to “start up”? What type of startup? Why you?
To answer these questions, first, identify your strengths.
How do you do this?
I use a method called Triangulation to help potential founders recognise their superpower and unique differentiation.
Start with listing your personal/professional/college networks, unique work & life history, edu background, interests and habits. Then think of insights that come naturally to you.
Almost always, the intersection of points generates a unique and extremely narrow area of focus in which you are in a strong minority.
Let’s take my example:
Grew up in Bangalore = Great local networks,
From Marwadi business family = Dhanda mindset,
Programmer from 3rd standard = Love tech,
Love public speaking = Don’t get embarrassed easily,
Founded startups = High risk appetite, Empathy for founders
Ran startups in India/US = Wide network of founders/investors,
Love to read & write = Constantly learning,
Love art, DIY, tinkering = Open to out-of-box ideas,
FOMO about new tech = Work hard to be on the cutting edge
Triangulation outcome:
It’s clear that being “an early stage investor in Indian tech startups” is a natural fit. This approach gives me a distinct advantage, setting me apart even from those with Ivy League MBAs.
Write down your own experiences is a similar list and try Triangulating for yourself.