In Newark, N.J., U.S. 1 is home of one of Budweiser’s largest breweries. […] On the brick facade of the 12-story-high main building, the word “Budweiser” appears horizontally when viewed from U.S. 1 North; from U.S. 1 South, it appears vertically. The signs were built that way to orient pilots flying in and out of Newark Airport.
Completely useless bit of information, but helps explain stuff to people who have to see it day in and day out!
(found while reading this)